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Virtual Event Series - Don't Let Main Street Die of Old Age
Virtual Event Series - Own Your Blue Ocean (3/6)
Aug 4, 2026, 5:30 PM - 6:30 PM MST

In a crowded market, competing harder is not a strategy.  It's exhaustion with a business card.

Blue Ocean Strategy is one of the most powerful frameworks for helping Main Street and lower middle market businesses stop fighting over the same customers and start creating a Blue Ocean where competition is irrelevant. 

This session adapts that framework to the reality of running a small or mid-sized business.  It's practical, specific, and actionable.

You'll identify the customer segments, niches, or offers that reduce price pressure, attract better buyers, and build the kind of differentiation that holds up in due diligence and commands a premium at exit.

Speakers: 

  • Erik Schlesinger, CEO, Build Scale Prosper
  • Malcom Marzette, CEO & Foudner, MZT:1990

Programming In Partnership with: Build, Scale, Prosper 

Be sure to pre-register for this event to recive the google meet link via email. 

No sessions available.
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