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Maximizing the Power of Influencer Marketing: Partnering with creators to boost toy & game brand awareness
Feb 12, 2026, 4:30 PM - 5:30 PM MST
at E+I @ 850 PBC

Join us for “Maximizing the Power of Influencer Marketing: Partnering with Creators to Boost Toy Brand Awareness,” an insightful session designed to help toy and game brands build authentic connections and reach wider audiences through influencer collaborations. Discover how to identify the right creators for your niche, craft win-win partnerships, and develop campaigns that truly engage parents, kids, and gift buyers. Learn practical strategies for measuring ROI, managing collaborations, and scaling your influencer marketing efforts effectively. Whether you’re new to influencer marketing or looking to elevate your existing strategy, this webinar will give you actionable insights to grow your brand presence and credibility. Don’t miss your chance to learn from real examples and data-backed approaches that drive results.

Speakers

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Jason Hsieh
Chief Toy Officer
In 2013, while living in Japan, Jason Hsieh faced a life-changing moment when his son, Keanu, was diagnosed with Autism and ADHD. With limited resources and therapy opportunities available, Jason and his family made the significant decision to move to the US in search of better support for Keanu. Relocating to Seattle, Washington, they sought additional therapies and resources. However, they encountered high costs for therapies and sensory products, many of which were not covered by insurance. Determined to find affordable and quality solutions for his son’s challenges with anxiety, sleep, sensory, and attention, Jason decided to take matters into his own hands, leading to the creation of LakiKid. As the Chief Toy Officer at Toy Launch, Jason has revolutionized toy marketing on Amazon, combining creativity with cutting-edge digital strategies. As the founder of LakiKid, he is driven by a mission to support the Autism community. Jason’s expertise spans finance, e-commerce, and omni-channel marketing, with a focus on creating value and joy for families like his own.