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Launching Innovation from Arizona to Space
Gamification in Marketing: Turning Play into Profit
Apr 23, 2026, 4:30 PM - 5:30 PM MST
at E+I @ 850 PBC

This topic explores how brands use game-like elements (such as rewards, challenges, and competition) to boost engagement, drive customer actions, and increase conversions. It emphasizes that gamification is not just for entertainment, but a strategic approach rooted in psychology to influence behavior and generate revenue.

This session covers the fundamentals of gamification, why it works based on consumer motivation, and how it can be applied across multiple channels like social media, email, websites, and ads. It also provides practical strategies, tools, and campaign ideas, ending with a clear action plan to help turn engagement into measurable business results.

 

Speakers
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Jason Hsieh
Chief Toy Officer
In 2013, while living in Japan, Jason Hsieh faced a life-changing moment when his son, Keanu, was diagnosed with Autism and ADHD. With limited resources and therapy opportunities available, Jason and his family made the significant decision to move to the US in search of better support for Keanu. Relocating to Seattle, Washington, they sought additional therapies and resources. However, they encountered high costs for therapies and sensory products, many of which were not covered by insurance. Determined to find affordable and quality solutions for his son’s challenges with anxiety, sleep, sensory, and attention, Jason decided to take matters into his own hands, leading to the creation of LakiKid. As the Chief Toy Officer at Toy Launch, Jason has revolutionized toy marketing on Amazon, combining creativity with cutting-edge digital strategies. As the founder of LakiKid, he is driven by a mission to support the Autism community. Jason’s expertise spans finance, e-commerce, and omni-channel marketing, with a focus on creating value and joy for families like his own.