What exactly is intellectual property, and why does it matter for founders, creators, and startups? This introductory session breaks down the fundamentals of IP in a practical, easy-to-understand way. Learn the differences between trademarks, copyrights, patents, and trade secrets, when you should start thinking about protection, and the common mistakes entrepreneurs make early on. Whether you’re building a brand, developing technology, creating content, or launching a new idea, IP 101 will help you better understand how to safeguard your work and create long-term value from your innovation.