Fashion is one of the most polluting and resource-intensive industries in the world. It accounts for an estimated 2–8% of global greenhouse gas emissions, a fifth of industrial water pollution, and a significant share of ocean microplastics, and most of what it produces is worn 7–10 times before it's discarded. Rather than treating circularity as a cost program, a new generation of founders is building it into the business itself. Resale, repair, rental, and take-back are becoming revenue streams, reaching $700B by 2030. Donatela will share how Alu is helping brands make this shift, turning a QR code on a care label into a direct channel between a brand and the person wearing the product. This conversation will explore how brands are decoupling profitability from new production, how consumer behavior is forcing the change (and why it's a prerequisite for lasting change), and why fashion is the blueprint for other industries.
In Partnership with: ExtendEV and Power48
Featuring
Fashion is one of the most polluting and resource-intensive industries in the world. It accounts for an estimated 2–8% of global greenhouse gas emissions, a fifth of industrial water pollution, and a significant share of ocean microplastics, and most of what it produces is worn 7–10 times before it's discarded. Rather than treating circularity as a cost program, a new generation of founders is building it into the business itself. Resale, repair, rental, and take-back are becoming revenue streams, reaching $700B by 2030. Donatela will share how Alu is helping brands make this shift, turning a QR code on a care label into a direct channel between a brand and the person wearing the product. This conversation will explore how brands are decoupling profitability from new production, how consumer behavior is forcing the change (and why it's a prerequisite for lasting change), and why fashion is the blueprint for other industries.
In Partnership with: ExtendEV and Power48
Featuring